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Learn How Manufacturers like 3M Cater to Digital Buyers to Increase Sales

Aug. 13, 2023
In this article, you'll learn how manufacturers can balance educating and guiding their buyers through their complex buying process with a digital first approach to product discovery.

B2B buyers favor suppliers who prioritize simplifying complex purchase decisions by providing relevant and tailored information aimed at making the buying process simple.

Over 60% of B2B buyers want vendors and suppliers to provide them with an “enhanced search experience,” and 71% will seek out a competitor if finding a product or solution is anything less than convenient.

In this article, you'll learn how manufacturers can balance educating and guiding their buyers through their complex buying process with a digital first approach to product discovery.

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