B2B buyers favor suppliers who prioritize simplifying complex purchase decisions by providing relevant and tailored information aimed at making the buying process simple.
Over 60% of B2B buyers want vendors and suppliers to provide them with an “enhanced search experience,” and 71% will seek out a competitor if finding a product or solution is anything less than convenient.
In this article, you'll learn how manufacturers can balance educating and guiding their buyers through their complex buying process with a digital first approach to product discovery.
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