He built an expert team of technologists, digital sales experts, and industry analysts to function as his clients’ outsourced digital growth department that delivers revenue growth on an accelerated schedule. Dusty’s philosophy is for his team to do all the work so clients can focus on what they do best – building and shipping quality products.
Manufacturing is in Dusty’s DNA. It’s how his family survived and thrived for generations. Growing up he was always fascinated by technology – by the time he was eight years old he was learning how to code; by thirteen he was building and selling desktop computers and software. After graduating from the University of Tennessee, Dusty founded BITCADET—intrigued by technology and how it might be a solution to the channel complexities manufacturers deal with every day.
Before long BITCADET built an e-commerce platform for VersaTube, a do-it-yourself steel structure manufacturer. After seeing Dusty in action, VersaTube’s board asked him to lead the company with a mission to transform VersaTube online – enabling anyone to design, build and purchase the structure they want. Dusty streamlined operations and developed an innovative and fully customizable e-commerce platform. The company grew from $5 million to $50 million by establishing a direct-to-consumer sales strategy.