Manufacturers can get a closer fix on trends affecting sales, customers, and profitability with Intelliprise Data Mart from American Software. The system offers a full spectrum of information regarding a company's sales channel. "Business intelligence has become a strategic weapon in helping our customers better respond to changing market dynamics," says James C. Edenfield, president and CEO of the Atlanta-based enterprise software firm. "To sustain a measurable edge, today's companies need information to act, perspective to plan, and flexibility to grow to meet new market demands." With an easy-to-use interface, the software package affords executives a means to navigate through multidimensional data. It includes both financial performance measures as well as supply-chain metrics. Company business analysts also can define their own performance measures.