Cyber Shoppers Sacrifice Chores, Diversions to Buy on Internet

Fifty-nine percent of cyber shoppers are sacrificing television and videos to spend more time shopping on the Internet, according to a recent survey conducted by Navidec Inc., an e-commerce products and services provider. Twenty-four percent are doing fewer household chores, 20% less long distance calling, 16% less time working at home, 14% less time exercising, and 12% spending less time with family and friends. The results are based on 1,001 telephone interviews to online-service subscribers, supplemented by 901 online surveys. Ninety-eight percent of respondents were happy with their purchases over the Internet, with 52% spending one to two hours surfing the Internet. The majority of the purchasers (59%) were between the ages of 35 and 54, were college graduates (55%), had household incomes of $50,000 or more (55%), and were white (92%). Fifty-seven percent of the purchasers were male, and 43% female.

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