E-mail Marketing Solution Aids Smaller Companies

Arial Software, a Tucson, Ariz.-based e-mail marketing software provider, introduces PC-based e-mail marketing software geared toward small and midsize businesses. The solution, Email Marketing Director, includes a built-in database, e-mail personalization features, templates for e-mail newsletters, an e-mail delivery engine, bounce handling and other features. The software works with a customer's existing ISP mail settings. A free evaluation version of the software is available for downloading at the company's Web site; licensed versions of the software cost $495.