Manhattan Associates Introduces New Product Branding

Software solutions provider Manhattan Associates Inc. wants customers and potential customers to clearly understand its breadth and depth of product offerings. To that end, the Atlanta-based company has unveiled a new product branding strategy to more closely align its offerings with its clients' needs. Its supply chain execution solutions have been organized into three application suites -- Trading Partner Management, Transportation Management Systems and Warehouse Management Systems. Applications within each suite are available as stand-alone solutions or as fully integrated suites. "Current and potential customers now can intuitively map their business needs to corresponding Manhattan Associates solutions," says Michael Croxton, Manhattan Associates vice president of marketing. The firm also provides two additional offerings that it says extends the value of the applications suites. They are Execution Dashboard, which provides a single view across all applications supporting the enterprise, and Performance Management applications, which support event management, analysis and reporting.