The U.S. market for Web-based training generated $197 million in revenue in 1997, according to a new report published by technical services company International Data Corp. (IDC), Framingham, Mass. Entitled, The Emerging Market for Web-Based Training, 1996-2002, the study forecasts that this market will exceed $6 billion by 2002, representing a compound annual growth rate of almost 95% from 1997 to 2002.
Drivers fueling growth within this market include increased buyer readiness, maturation of IT infrastructures to accommodate Web-based training, enhancement of services, increased funding, and continual increases and advancements in Internet technologies and access. IDC expects to see a huge shift in training from non-Web based and partial Web-based to purely Web-based training.
"Healthy market growth will occur as suppliers deliver on the promise of Web-based training," says Paul Johnston, director of IDC's Consulting and Management Services research.