Two Eagles in Competitive Intelligence

In highly competitive global markets, its better to be an eagle than an ostrich. Thats the underlying message from the latest survey on competitive business intelligence from the Futures Group, Glastonbury, Conn. For the second consecutive year senior executives at about 100 U.S. companies consider Microsoft Corp. and Motorola Inc. to be eagles. That is, they are regarded to be effective users of information on such forms of competitive intelligence as changing market structures, emerging technologies, and global economic conditions. As eagles, they stand in sharp contrast to what the Futures Group terms ostriches, the 17% of responding companies that claim competitors have never used competitive intelligence against them.

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