Webcast Targets Consumer Marketers

Consumer marketers can now receive streams of daily news and information in their industry areas via the PointCast Business Network Consumer Markets Insider from PointCast Inc. Compiled by the consumer marketing industry group at KPMG Peat Marwick LLP, the webcast features news, perspectives on industry developments, trend data, and views of industry leaders. The Insider's five channels include Apparel and Accesories, Consumer Products, Food, a "What's New" section including reports from Washington on lobbying issues, and a Holiday channel covering key buying periods such as Christmas and back-to-school shopping season. The Insider can be downloaded free from either the KPMG or PointCast sites.

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