Sales & Marketing -- What's Your Story? Dec 21, 2004 Your branding message creates a context for your products. Sales & Marketing Dec 21, 2004 Sales Training ROI? Setting the proper objectives allows the most valuable evaluation. Sales & Marketing -- Forget Features, Sell the Brand Dec 21, 2004 Product benefits are losing importance in the overall selling equation. Sales & Marketing -- Marketing Documents Go Online Dec 21, 2004 Web-based "pull-as-needed" approach slashes sales-communications costs Sales & Marketing -- More Than Volume Dec 21, 2004 There are other issues to consider in sales compensation. Sales & Marketing -- (Pet) Food for Thought Dec 21, 2004 Adding new distribution channels doesn't have to be a dog fight. Sales & Marketing: Bill Keenan Dec 21, 2004 E-commerce impacts channel partners Sales & Marketing -- Customer Turnoffs Dec 21, 2004 A disconnect between intentions and reality may be driving away customers.