William Keenan Jr.

Your branding message creates a context for your products.

Sales & Marketing

Sales Training ROI? Setting the proper objectives allows the most valuable evaluation.

Product benefits are losing importance in the overall selling equation.

Web-based "pull-as-needed" approach slashes sales-communications costs

There are other issues to consider in sales compensation.

A disconnect between intentions and reality may be driving away customers.

Adding new distribution channels doesn't have to be a dog fight.

E-commerce impacts channel partners

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