Manufacturing Savvy

Apple Better Be True Blue USA Says Industry Group

While Scott Paul, executive director of the Alliance for American Manufacturing (AAM) was very happy to hear that Apple is returning to the US to manufacture its products, he is putting the company on notice.

"We’re pleased that Apple will be doing more than simply 'turning the final screws' on its products in the U.S., and is committing to use some local suppliers. But if Apple wants to avoid being labeled a 'red, white, and blue-washer,' it must show that this one line of computer manufacturing is part of a larger trend, and not an outlier.”

Why is Paul so upset? Well he just wants to make sure that Apple is putting its money where its mouth is. "Apple is committing about $100 million to production in the U.S. next year, a small fraction of its revenues and market valuation. It can do better, but this is an important step in the right direction.”

And to make absolutely certain Apple gets his point, Paul adds this: "The 'Made in America' label is a valuable commodity, and we’re happy Apple has discovered this."

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