Are You Getting 1000% ROI Out Of Social Media?

May 31, 2011
A recent Forbes blog by Lisa Arthur entitled "Marketers Reporting Social Media ROI of 100, 200, Even 1,000 Percent" quotes a Marketing Sherpa study that found the following unbelievable numbers:The overall average ROI reported by CMOs who are measuring ...

A recent Forbes blog by Lisa Arthur entitled "Marketers Reporting Social Media ROI of 100, 200, Even 1,000 Percent" quotes a Marketing Sherpa study that found the following unbelievable numbers:

The overall average ROI reported by CMOs who are measuring it is 95 percent. One-quarter said they have achieved 100 percent ROI. Higher percentages were reported, too. Twelve percent said they have achieved 200 percent ROI; two percent reported 1,000 percent ROI.


...and when I say, unbelievable, I mean it (until I see the numbers myself). As my readers know, I'm pretty bullish on social media's power to move markets, but unless I'm missing something, anyone who is reporting 1000% ROI on anything needs either a HBS case study or some remedial excel training.

Similar posts:

Social CRM And Twitter
The Effects Of Social
Venture Capital Goes Social

Popular Sponsored Recommendations

Empowering the Modern Workforce: The Power of Connected Worker Technologies

March 1, 2024
Explore real-world strategies to boost worker safety, collaboration, training, and productivity in manufacturing. Emphasizing Industry 4.0, we'll discuss digitalization and automation...

3 Best Practices to Create a Product-Centric Competitive Advantage with PRO.FILE PLM

Jan. 25, 2024
Gain insight on best practices and strategies you need to accelerate engineering change management and reduce time to market. Register now for your opportunity to accelerate your...

How Manufacturers Can Optimize Operations with Weather Intelligence

Nov. 2, 2023
The bad news? Severe weather has emerged as one of the biggest threats to continuity and safety in manufacturing. The good news? The intelligence solutions that build weather ...

Transformative Capabilities for XaaS Models in Manufacturing

Feb. 14, 2024
The manufacturing sector is undergoing a pivotal shift toward "servitization," or enhancing product offerings with services and embracing a subscription model. This transition...

Voice your opinion!

To join the conversation, and become an exclusive member of IndustryWeek, create an account today!