The ART Of Business

The Devolution of Marketing

At the risk of coming across as self-serving, I'd like to recommend a recent article of mine in the American Marketing Association's "Marketing Management".

It is entitled "The Devolution of Marketing".

It details the marketing approaches of several manufacturers such as Goodyear, Rubbermaid, STIHL, Jones Soda, and others, many of them dysfunctional.

TAGS: Supply Chain
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