What is one of the greatest forces shaping business today?
It is the rise of Mega Distributors across almost every industry.
Current notions of mass marketing have wrongly convinced tens of thousands of U.S. innovators that the sale and distribution of their products and services is better left in the hands of outside forces.
By catering to the mass market, innovators are allowing Mega Distributors to dilute the value of their products and services, while letting them impose costs and force changes in strategic direction and control. This is the Distribution Trap.
In a compelling five-minute video, Mr. Fred Whyte, President of outdoor power equipment manufacturer STIHL, details what happens when sales and distribution is outsourced.
Click here to see the video.