MFG 2.0

Innovation Of The Day -- YouTube Interactivity Puts You In The Tube

Given that interactivity is at such a premium, it's not surprising to see streaming video getting an interactive overlay. Mashable writer Amy-Mae Elliott runs down her top 10 interactive YouTube videos.

Note: for those of you expecting video game-level ultraviolent interactivity a la Call of Duty Black Ops (or even the tantrum act-out of Angry Birds), you're sure to be disappointed. However, the constraints of the medium brings out a certain creative flair, with the "choose your own adventure" motif (like that used in the Lego video below) that crosses multiple videos the dominant theme.

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Because I'm drawn towards music, my personal pick from this litter is the YouTube radio, which features a set of channels (actually just short lovesongs to YouTube) across multiple genres.
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The most impactful and compelling, however, is a "public service parable" that tells the story of a young British man's decision to "Take the knife" (bad idea) or "Don't take the knife" (much better idea). Interactivity with a moral purpose -- it's like the exact cultural opposite of Grand Theft Auto. Nice work.

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And if you haven't seen it yet, in the spirit of YouTube-based innovations, here's a video of a set of random musicians from around the globe remixed into a 21st century, asynchronous, anonymous virtual band.

TAGS: Innovation
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