Best Practices For Change Management Include Feedback, Recognition

Seven in 10 workers say their firms have undergone major reorganizations in the last five years -- and their senior managers say the changes have meant challenges to morale, productivity, customer service, and profit. But the negatives can be offset by a good change-management strategy, shows a recent Gallup Organization poll conducted for marketing consultants Carlson Marketing Group. Three out of four senior-management respondents say such a strategy using key best practices had a positive effect on employee morale; 59% say it increased productivity; 50% say it increased profitability; and 72% think it increased their firm's ability to provide quality customer service. Five key best practices identified by Carlson:

  • Creating awareness of the change and how it will affect individuals.
  • Encouraging two-way conversation between manager and employee.
  • Developing competencies to help managers and employees through the new change environment.
  • Giving measurement and feedback to managers and employees about their work assignments.
  • Showing reinforcement and recognition for accomplishments.
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