The best business presentations come from more than just using the right words.
Vladimir Gendelman, CEO of Company Folders
4. Bring product samples.
If the nature of your product or service allows for it, bring along a sample so that your audience can see it for themselves. You may even want to perform a demonstration if your product is particularly impressive. Examples could include showing the various objects a blender is capable of mixing, displaying an extensive variety of beach apparel or allowing an audience member to attempt to break an especially durable pair of sunglasses. Demonstrating your product in the "real world" will lend you an extra dose of credibility.
If possible, you might even want to bring enough samples so that your audience can take one home with them. This will help to ingratiate yourself as well as give your recipients the opportunity to show the product to their peers, giving you some free word-of-mouth advertising.
None of these enhancements can make up for a poorly written or performed presentation; you should still focus on the meat and potatoes before adding extra garnish. Still, if you use these tips for your next corporate event, you just might turn a few extra heads.
Vladimir Gendelman is the CEO of Company Folders, an online folder service that creates folders and other print marketing materials.
