P&G Found Some Ideas!

Where do your product development ideas come from? At the Procter & Gamble Co. the goal is to eventually have 50% originate outside the internal R&D organization, says G. Gil Cloyd, chief technology officer. The following list includes some P&G products that are a successful result (all or part) of the policy called Connect+Develop (C+D). Cleveland-based NineSigma serves as a technology matchmaker for P&G's C+D version of the open innovation concept.

  • Swiffer Wet Jet and Duster
  • Olay Daily Facials
  • Olay Regenerist
  • Olay Total Effects
  • Crest Whitestrips
  • Crest Night Effects
  • Iams Dental Defense
  • Actonel
  • Impress wrap
  • Mr. Clean Autodry
  • Mr. Clean Magic Eraser
  • Kandoo baby wipes
  • Max Factor
  • Lipfinity
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