The Consumerization of Industrial Buyers

The digital buying experience has made its way to the B2B marketplace. Industrial buyers expect the same level of convenience available to them as consumers. In fact, the 2017 UPS Industrial Buying Dynamics survey of 1,500 industrial products buyers indicates that distributors will need to embrace the "consumerization" of B2B industrial buying behavior to remain competitive. Consider the following industrial buying trends and opportunities.

Download The Infographic

Find out what's on industrial product buyers' minds—their behaviors, preferences and perceptions. Download the IBD study.

Sponsored by UPS.