Maps Fiasco Mars Apple's iPhone 5 Launch

Despite its quick sales, the iPhone's glitch-ridden #iOS6 map program is frustrating users and opening the once-impenetrable company for attack from rivals.

"Although #ios6 may say differently, we can assure you that the Tacoma Narrows Bridges have not melted," the Washington State transportation Department tweeted along with a picture of its hugely distorted spans on Apple Maps.

Nokia Joins the Conversation

The uproar prompted Finnish rival Nokia, which has a long history of mapping with its Navteq unit, to boast about its own program.

"We truly understand that maps and location-based apps must be accurate, provide the best quality and be accessible basically anywhere," Nokia's Pino Bonetti wrote on a company blog.

"That's been standard practice at Nokia for the past six years, and we also understand that 'pretty' isn't enough. You expect excellence in your smartphone mapping experience."

Some blogs advised users to work around the problems by accessing Google Maps on the iPhone's mobile browser.

Apple meantime urged patience, saying the problems will be fixed.

"We launched this new map service knowing that it is a major initiative and we are just getting started with it," Apple spokeswoman Trudy Muller said in an email.

"We are continuously improving it, and as Maps is a cloud-based solution, the more people use it, the better it will get. We're also working with developers to integrate some of the amazing transit apps in the App Store into iOS Maps. We appreciate all of the customer feedback and are working hard to make the customer experience even better."

By Rob Lever, AFP

Agency France-Presse, 2012

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