Price
Priced at $9,900 for the complete print pack, Mojo will be the market's lowest-priced professional-grade 3D printing system.
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| The Mojo 3D Printer measures 25 inches wide, 21 inches deep and 18 inches tall. It prints objects fitting within a 5x5x5 inch window. |
"Stratasys was the first to break that $30,000 price barrier when we introduced our first Dimension system at $29,900," said Mary Stanley, 3D printing product manager at Stratasys. "We broke it again when we went sub $20,000 with our uPrints and we're breaking it again here with Mojo at a sub $10,000."
Really, the whole point of 3D printing or rapid prototyping is to put a prototype into the hands of engineers earlier in the design process to help them perfect pieces, test ideas and to make fast, testable modifications to them.
Since its invention, Crump explained, this has taken literally years off the design cycle for those who have adopted it into their process.
However, in the 20 plus years it has been around, these machines have seen relatively narrow market penetration. The reason, said Jon Cobb, Stratasys vice president of global marketing, has often been the costs.
"There are a tremendous amount of designers, engineers, architects that are really well aware of what 3D printing is today, but they're probably not well aware of all the different benefits that it can do," he said. "One of the ways you can start to get that benefit out there, is you start to attract people with price."
As he explained, when Stratasys released the Dimension Series printers for under $30,000 -- a time when he says the average price for such machines was closer to $100,000 -- it boosted company sales from 95 to 305 in one year. The 3D printing industry as a whole profited accordingly.
With the Mojo, Cobb expects a similar result, racking up as many as 6,000 orders this year alone.
"If you look at the overall history of rapid prototyping or 3D printing, less than 50 thousand machines have been sold in that marketplace, so the opportunity is just absolutely massive."
The Mojo 3D printing machine, he believes, is the next step to breaking into this market.
He may have a point.
