Chrysler Announces Electric Vehicle Effort

New internal organization, focused on bringing vehicles to market, will operate as "start-up"

On September 13, Chrysler LLC announced the creation of ENVI -- a new organization responsible for bringing electric-drive vehicles and related advanced-propulsion technologies to market.

With a focus on creating energy-efficient vehicles, ENVI will be located within the Chrysler Technology Center (CTC) in Auburn Hills, and will be comprised of a team of specialists in engineering, portfolio management, modular architecture, manufacturing, and procurement and supply.

According to Chrysler president Tom LaSorda, ENVI will operate as a start-up within the overall organization, a structure designed to facilitate a speed-to-market-oriented development process.

Former director of Advance Vehicle Concepts and Innovation Lou Rhodes has been appointed President of the new division.

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