R.J. Reynolds Vapor Co. announced last week that it will produce the digital vapor cigarette VUSE at it its Tobaccoville Manufacturing Center in North Carolina.
The company, which is a subsidiary of Reynolds American Inc., was formed in 2012. It unveiled its digital vapor cigarette VUSE in June of 2013. This expansion, which will create 200 new jobs, is part of the plan to increased production of the e-cigarette set to soon be distributed nationally.
“We looked at other potential locations when we were considering where to expand our operations,” said Reynolds American Inc. CEO Susan Cameron. “But when it came right down to it, we believe that with the skilled manufacturing workforce here in North Carolina and the business climate our state works hard to support, the choice was clear.”
Cameron said that VUSE is the top-selling vapor cigarette in Colorado and Utah, the two states in which it has broad distribution and full marketing support. A national roll-out of VUSE will begin this summer.
“If our past successes in converting smokers to VUSE are any indication of our future response from adult tobacco consumers nationwide, we’ll need new-generation, high-speed equipment and a larger workforce to support market demand,” Cameron said.