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BMW Says its Sales Hit a Record Level in 2012

Dec. 27, 2012
BMW AG sold a record 1.8 million vehicles in 2012, CFO Friedrich Eichiner said in a newspaper interview Thursday.

FRANKFURT -- BMW AG (IW 1000/36) sold a record 1.8 million vehicles in 2012, CFO Friedrich Eichiner said in a newspaper interview Thursday.

"One of our goals for 2012 was to increase unit sales and achieve a new deliveries record. With 1.8 million vehicles, we've done that," Eichiner told the Die Welt daily.

Earlier this month, Eichiner said that BMW was "on target" for reaching a new sales record following buoyant sales in November.

In November, BMW's worldwide sales rose by about 20% to more than 170,000 vehicles.

In the 11 months to November, vehicle sales so far this year had reached about 1.7 million units, an increase of some 10% compared with the same period last year.

The carmaker's aim is to lift sales again next year, Eichiner told Die Welt.

"The big question is whether the markets will allow it," he said, cautioning that BMW likely will see "stagnation at best" in Europe.

"The United States, on the other hand, will offer recovery opportunities, with the overall market there projected to grow by 5% and the premium segment even stronger," Eichiner said.

"In addition, we've built up a strong position in medium-sized markets such as Australia, Russia, Korea and Turkey. And these markets are continuing to grow," he said.

Copyright Agence France-Presse, 2012

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