IW 50 Best: Apple's Road to the Top

In the post-Jobs era, Tim Cook steers his company to success through incremental improvements to monumental breakthroughs.

Dramatic growth isn't a new or unexpected phenomenon for Apple. Were it any other year for the company, these numbers might not be big news at all -- with its wild popularity both in the private and enterprise markets, at this point it's almost a given that Apple will break its own records year-after-year.

But 2011 was no ordinary year for Apple.

The big surprise in last year's release of IndustryWeek's 50 Best U.S. Manufacturers wasn't that Western Digital Corp. (IW 500/109) took top honors -- the hard-disk manufacturer clearly did everything right in 2010 to vault its way to the top.

No, the real story last year was that the ever-dominating Apple (IW 500/9) somehow didn't.

Under Steve Jobs' deft, and notoriously unorthodox, leadership, he steered the company on a path of pure invention and pure innovation during his second reign, helping the company fundamentally reinvent and define new markets with every release -- something most leaders hope to do once in their careers. With that kind of momentum, second place seemed an anomaly in an otherwise unstoppable success story.

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After 2011's staggering growth and unprecedented sales, however, Apple definitively resolved that smudge on its record and took the crown as this year's best U.S. manufacturer.

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This would be valid if only colleagues could interact. I have seen many workplaces in large organizations where only management can interact. All infomation must flow through managers. To make it worse the work layout does not support interactions. ... If you want the benefits of co-location you have to have the right management structure and the right physical structure!!!

on Feb. 26, 2013
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