Consumer Product Companies Invest In RFID Only For Compliance

A majority of consumer product companies, 69%, report investing in RFID only enough to comply with retailer demands. The 2005 Logistics Survey, authored by the Grocery Manufacturers Association in conjunction with IBM Business Consulting Services, found that only a small percentage of consumer product companies are fully implementing RFID.

Ten percent of the study respondents said that RFID was extremely effective in meeting their business objectives.

When asked about data synchronization, 52% of survey participants reported a moderate to high level of adoption.

For further information visit www.gmabrands.com.

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