Procter and Gamble does not worship Satan, according to a court ruling that revolves around a decades-old urban myth targeting the world's biggest consumer goods company. P&G said March 19 it had won $19.25 million in a civil suit brought against four former distributors of direct-selling company Amway who were accused of spreading false rumors.
On March 16 the Salt Lake City jury award represents the latest in a long line of court battles between P&G and Amway over the devil-worshipping claim, which has taken on new currency in the Internet era. "This is about protecting our reputation," said Jim Johnson, P&G chief legal officer.
The former distributors were accused of rehashing a rumor that dates from at least 1981, to the effect that P&G is in league with the Devil. According to the false urban legend, the global company's logo contains a "666" symbol, its bosses have appeared on television talk shows to declare their love of Beelzebub, and part of its profits go to the Church of Satan.
Amway has itself been forced to debunk accusations that its business model amounts to little more than a "get rich quick" pyramid-selling scheme.
Copyright Agence France-Presse, 2007