Toyota Sets 2011 Sales Target at 8.6 Million

The Toyota-brand vehicles' overall overseas sales are expected to rise 8% to 6.40 million vehicles.

Toyota Motor said on Dec. 21 that it aims to lift group global sales by 3% next year on the expectation that robust overseas sales will offset sagging Japanese demand.

The Japanese automaker said it expects to sell 8.61 million vehicles in calendar 2011 across its Toyota, Daihatsu and Hino brands compared to 8.37 million in 2010.

The 2010 figure constitutes a 7% rise year-on-year during a 12 month period where the automaker rebounded from the depths of the financial crisis while facing millions of recalls, a wave of lawsuits and record fines.

But in Japan the auto giant was braced for a 17% fall in Toyota-brand vehicle sales in 2011, with the expiration of government subsidies in September this year hitting sales of greener cars such as the top selling Prius hybrid.

The Toyota-brand vehicles' overall overseas sales are expected to rise 8% to 6.40 million vehicles.

The group will cut overall domestic production by 4%, with the Toyota-brand reducing its Japanese production by 5%.

But the group will increase foreign production by 6%, as will the Toyota brand.

Japanese automakers have been shifting more of their production and sales overseas, particularly to growing Asian markets, as younger Japanese consumers avoid car purchases due to the high costs of fuel, maintenance and tax.

Copyright Agence France-Presse, 2010

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