Fierce Winds

A manufacturing veteran shares an unvarnished look at what it takes to be a successful U.S. supplier in a global market.

More than 400 plants in the United States manufacture one or more of the 8,000 parts that go into the typical wind turbine, according to the American Wind Energy Association. Many more want to jump in to the supplier pool. U.S. manufacturing veteran David Buley says he has a "special part of my heart that is pro-U.S. content" when he is sourcing parts for the wind turbines that his employer, Northern Power Systems, produces.

But Buley is no pushover. As director, strategic sourcing, for the 34-year-old manufacturer of both community- and utility-scale wind turbines based in Barre, Vt., he demands that suppliers be globally competitive. In a session at the Great Lakes Wind Network conference held in Cleveland in July, Buley provided wind suppliers and potential suppliers with a tough-love view of what it takes to compete with the rest of the world and win his business.

Northern Power Systems follows a procurement model based around QDCCD -- quality, delivery, cost, cash flow and development. The elements are weighted according to the part involved, but Buley stressed that much of the time he is pursuing "aerospace-level quality at automotive prices." He noted that gas turbines are contributing to continuing downward pricing pressure on wind power suppliers. "For wind to win, the supply chain has to be cost-competitive," he stressed.

High quality is table stakes to gain Buley' s business. He pointed out that his company is selling a "20-year investment" to its customers. As a result, he wants suppliers to be able to provide parts that are perfect every time. "Show me that it is impossible to make a bad part," he says.

Buley says he wants his company' s suppliers to be profitable, but he also wants them to open their books to him and be as transparent as possible about what their costs are to produce parts. He cited a recent instance of working with a supplier to build a full-cost model of what a part cost. Working together, they were able to reduce the cost of the part by 40%. He contrasted that experience with a potential supplier who, when asked to show Buley his material costs, said "My material costs are none of your business." Buley indicated he was likely to stay just a "potential" supplier.

Buley also wants suppliers who are able to provide flexibility in lot sizes with little in the way of a cost penalty. He noted that lots can vary four to five times in size. "We need a supply base that has thought through how to do that cost-effectively," he told the GLWN audience.

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