While a majority of companies have a mobile presence, either a website or app, the experience is less than optimal.
A new report, “The State of the Mobile Experience”, which surveyed nearly 300 key influencers and decision makers across supply chain industries, retail, insurance and finance, reveals that nine in 10 companies already have a mobile website, and eight in 10 currently use a mobile app. However, just 15% of respondents rate their mobile offerings “excellent.”
But companies are willing to invest in their mobile offerings. On average, 91% of companies plan to invest in mobile in 2016, and of those, 86% plan to spend more than $100,000.
Mobile will also remain a top priority in the years to come. On a ten point scale, 69% of respondents rank mobile as an eight or above in terms of importance over the next three years.
The study, conducted by PointSource, revealed that supply chain leaders are most interested in using mobile devices to improve processes such as:
- Logistics management (88%)
- Barcode scanning and storage (73%)
- Inventory optimization software (69%)
- Field service software management (58%)
Highlights of the survey include:
• User expectations are a key motivator behind mobile investments: Of companies planning on investing in mobile in the next year, the top reasons included wanting to meet customers’ expressed desires for mobile (71%), wanting to expand current products or services (61%), and wanting to prepare for a mobile-driven future (59%).