“This Industrial Internet is not about a world run by robots, it is about combining the world’s best technologies to solve our biggest challenges. It’s about economically and environmentally sustainable energy, curing the incurable diseases, and preparing our infrastructure and cities for the next 100 years.” – Jeff Immelt, Nov. 28, 2012, GigaOm

Merging Machine and Human Insight
While an actionable flow of data from sensor-laden machines and instruments holds great potential for revealing new insights and supporting better decisions across many industries, integrating and correlating that data with the context of human-generated content and intelligence completes the vision and potential for the Industrial Internet. Just imagine the power of combining diagnostic data with the observations found in patient examination notes generated by medical practitioners and specialists.
Or let’s take a look at one of our customers, a global manufacturer in the Fortune 10. The company knows everything there is to know about the equipment they sell, such as its age, where it was manufactured, utilization rates, and what component parts are included. A wide spectrum of climates, performance and environmental factors are also closely monitored and combined, as well as mountains of sensor data. And finally, there is a wealth of human-generated content captured in notes from their CRM systems, customer service logs, field technician notes and much more.
Working with Spotfire, a partner, they’ve helped bring all of this information together so they can proactively monitor performance, identify trends, understand why those trends are taking place, improve responsiveness and increase customer satisfaction at levels well beyond what is possible working with sensor data alone.
The ability to gain a single unified view into the performance of millions of pieces of equipment and leverage the context and intelligence of a global network of expert commentary enables a new level of business success, from the level of an individual piece of equipment to an entire product line.
Ali I. Riaz is CEO of unified information access software provider, Attivio, where he is responsible for corporate strategy, direction, and operations.