(Photo Illustration by Peter Macdiarmid/Getty Images)
Industryweek 7920 Apple Halts Russia Online Sales Ruble Tumbles

Apple Halts Russia Online Sales as Ruble Tumbles

Dec. 16, 2014
Apple has halted online sales of iPhones, iPads and computers in Russia as the ruble's plunge makes it difficult for sellers of imported goods to fix local prices.

NEW YORK — Apple (IW 500/4) said Tuesday it had halted online sales of iPhones, iPads and computers in Russia as the ruble's plunge made it difficult for sellers of imported goods to fix local prices.

The U.S. consumer electronics giant suggested the halt was only temporary and only related to the country's currency crisis, which has seen the ruble plummet 20% against the dollar this week and about one-third in a month despite Moscow's attempts to defend it. 

"Due to extreme fluctuations in the value of the ruble, our online store in Russia is currently unavailable while we review pricing," a company spokeswoman said. "We apologize to customers for any inconvenience."

Overnight Monday the Central Bank of Russia ratcheted up interest rates from 10.5% to 17% to stem the outflow of currency from the country. But the move resulted in very sharp swings in the currency, and it ended Tuesday lower than before the rate hike.

Reports from Moscow said retailers of everything from electronics to wine were having trouble fixing local prices to their goods and Russians were hurrying out to buy before the local prices were increased.

Copyright Agence France-Presse, 2014

Popular Sponsored Recommendations

Voice your opinion!

To join the conversation, and become an exclusive member of IndustryWeek, create an account today!