SAN FRANCISCO -- Apple today fired off invitations to a Sept. 10 event at which it is expected to spice up its iPhone line and unveil a low-priced version.
In true Apple (IW 500/4) style, the invitations reveal little. The message "This should brighten everyone's day" appears below the company logo on a page dotted with brightly colored circles.
The design seems to lend credence to unconfirmed reports that Apple plans to release iPhones in a rainbow of colors, including gold.
The special event will take place at Apple's headquarters in the Silicon Valley city of Cupertino.
Apple is rumored to be readying two new versions of its iPhone, one a less expensive model to win over budget buyers in emerging markets such as China.
Apple's move comes as pressure mounts from rivals such as Samsung that field Android-powered smartphones running the gamut of prices.
Copyright Agence France-Presse, 2013