"The race for power is not over yet" at Ferrari and others, said Polk analyst Bertrand Rakoto.
GENEVA -- Huge engine power and speed records remain the name of the game for the many luxury vehicles on prominent display at the International Geneva Motor Show this week.
"In super-luxury, there is still a tendency to try to reach new speed records," explained German car specialist Stefan Bratzel.
Judging from the models unveiled in Geneva, horsepower wars still have plenty of road ahead of them.
Lamborghini, celebrating its 50th anniversary, unveiled its Veneno (Spanish for poison) model -- a name that hints at the warrior nature of the sleek machine.
With 750-horse power under the hood and a whopping price-tag, the car turned more than a few heads at the show.
Only three models of this bundle of concentrated technology have been made, and each has already been snapped up for a staggering 3.0 million euros (US $3.9 million).
Accelerating from 0 to 100 kilometres an hour in just 2.8 seconds, and with a top speed of 355 kilometres (220 miles) an hour, the car is the fastest non-racer ever built by Lamborghini, company chief Stephan Winkelmann said.
Ferrari's brand new hybrid supercar, LaFerrari, is another big attraction at the show.
Car enthusiasts need a fair dose of patience to catch a mere glimpse of the dream machine, made by Fiat.
But once through the crowd, the fiery red descendant of Ferrari's famous Enzo is a heart-stopper, especially with its promise to go from 0 to 200 kilometres an hour in less than 8.5 seconds.
It has two engines: one electric and one a thermic 12-cylinder, allowing it to boast 963 horsepower at short distances.
The 499 LaFerraris made have already found buyers, each willing to pay more than one million euros to call the luxury speed dream their own.
LaFerrari's biggest rival on the floor is called P1. The bright yellow model with butterfly doors was built by McLaren, and is sold for the same price as its Italian competitor.
Only 375 of these cars, which also have two engines and promise 916 horsepower, are slated for production.
