Monthly Consumer Confidence Numbers Don't Tell the Full Story

Jan. 31, 2013
The most recent consumer confidence number can’t help us see the long-term trends.

Consumer confidence in January dropped to the lowest level in a year, most likely because of the reduced net pay caused by the increase in social security taxes. The lower take-home pay had an emotional impact on survey respondents.

The trouble is that many people will take the low January index and assume it means bad things for the economy through the near term. These people will be fooled (again) by a monthly indicator that does not help anyone see into the future. 

Consumers apparently felt bad about their pay even as housing starts and car sales are moving higher, retails sales are at a record high, and employers are hiring. Let us also add in that the stock market is moving higher and manufacturing is expanding. 

My advice  Ignore the monthly consumer confidence trend and watch ITR Economics’ traditional leading indicators as they indicate what will be happening 6 to 12 months from now. They are signaling economic expansion in the US through the first half of 2013.

Readers of the ITR Trends Report™ know that we use the Consumer Confidence Index after it is converted to a rate-of-change format. That conversion takes the monthly data and transforms it into a good leading indicator. That indicator is still positive, indicating good news for the economy as we cruise through the first half of the year. 

About the Author

Alan Beaulieu Blog | President

One of the country’s most informed economists, Alan Beaulieu is a principal of the ITR Economics where he serves as President. ITR predicts future economic trends with 94.7% accuracy rate and 60 years of correct calls. In his keynotes, Alan delivers clear, comprehensive action plans and tools for capitalizing on business cycle fluctuations and outperforming your competition--whether the economy is moving up, down, or in a recession.

Since 1990, he has been consulting with companies throughout the US, Europe, and Asia on how to forecast, plan, and increase their profits based on business cycle trend analysis. Alan is also the Senior Economic Advisor to NAW, Contributing Editor for INDUSTRYWEEK, and the Chief Economist for HARDI.

Alan is co-author, along with his brother Brian, of the book MAKE YOUR MOVE, and has written numerous articles on economic analysis. He makes up to 150 appearances each year, and his keynotes and seminars have helped thousands of business owners and executives capitalize on emerging trends. 

Prior to joining ITR Economics, Alan was a principal in a steel fabrication company and also in a software development company.

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