Dell Inc. founder Michael Dell in July will step away from his role as CEO of the computer company he started 20 years ago but remain "deeply involved in the company's day-to-day business as chairman of the board," according to a company statement issued March 4. The move is effective as of Round Rock, Texas-based Dell's July 16 annual meeting. Kevin Rollins, Dell's president and COO, will become president and CEO, and will be nominated for election to the Dell board at the company's annual meeting. According to the computer maker, the pending title changes are consistent with the primary roles of Dell's top executives: "Mr. Dell emphasizing trends in technology and customer preference, including research and development; Mr. Rollins leading the company strategy and operations."