Package Offers National Brand Management, Local Web Content

Companies marketing product nationally through retail outlets can exercise national brand management while helping those outlets customize Web sites with local content with SiteMaker Web-creation tool from Palo Alto, Calif.-based Vicinity Corp. The package comes with 20 templates, sample graphics, links, and content. Examples are provided on how the site can be customized with local information such as in-store promotions, coupons, calendars, product catalogues, driving directions, maps, hyperlinks, and discussion groups. An optional e-commerce module enables local Web sites to transact with customers online. The software promises a fully functional high-quality Web site in one hour.