New Mitsubishi Venture Streamlines Transactions With Distributors

Jan. 13, 2005
Compiled By Dave Schafer Kinzan Inc., Carlsbad, Calif., is partnering with Mitsubishi Corp. to form Kinzan Japan, a company focused on streamlining the way Japanese manufacturers communicate and transact with their distributors. The new company will be ...
Compiled ByDave Schafer Kinzan Inc., Carlsbad, Calif., is partnering with Mitsubishi Corp. to form Kinzan Japan, a company focused on streamlining the way Japanese manufacturers communicate and transact with their distributors. The new company will be a wholly owned subsidiary of Mitsubishi. Kinzan Japan will offer its content-management application, one of the components of CORE3, and will utilize Kinzan's yet-to-be-announced next-generation applications based on its Adaptive Web Services technology. CORE3 is Kinzan's distribution-chain applications that help manufacturers and direct-sales organizations sell their products more effectively through the distribution chain using the Web. Adaptive Web Services allow disparate business users across the distribution chain to configure and personalize mini-applications to perform their own business processes. According to a study by Japan's Ministry of International Trade and Industry, Japanese business-to-business transactions are expected to balloon from $86 billion to $680 billion between 1998 and 2003. That is one of the main reasons Mitsubishi looked to partner with a solid technology to help further cement the company's growth for the future, the Tokyo-based company says. "This partnership is an exciting initiative for Kinzan to expand to the Japanese market where, like in the U.S., manufacturers and direct-sales companies are searching for ways to increase revenues and reduce costs by incorporating the Internet into their critical business processes," says Gari Cheever, president and CEO, Kinzan, a provider of distribution-chain applications for communicating and transacting over the Internet.

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