Skip navigation

Norbert Majerus

Lean Enterprise Institute

Beginning in 2005, Norbert implemented a principles-based lean product development process at the three global innovation centers of the Goodyear Tire & Rubber Co. For more than a decade, he was Goodyear’s lean champion in research and development.

In 2016, Norbert published his first book, Lean-Driven Innovation: Powering Product Development at the Goodyear Tire & Rubber Company, which received the Shingo Research Award. Also in 2016, with Norbert’s guidance, the Goodyear R&D organization applied for and received the AME Excellence Award.

Born and raised in Luxembourg, Norbert has a master’s in chemistry from the Universitaet des Saarlandes, Saarbruecken, Germany, and worked most of the disciplines in the Goodyear innovation centers in Luxembourg and Akron, Ohio. Norbert has taught workshops and spoken at many conferences in the U.S. and other countries. Since retiring from Goodyear in 2017, he continues to share his extensive lean expertise through Norbert Majerus Consulting LLC.


Norbert’s Recent activity