[ARCHIVED] Team Play
A Clue About Kids They Dig Fast Cars
<p>The Bloodhound Super Sonic Car is displayed at Downing Street in London on June 24, 2013. Wing Commander Andy Green will be driving the Bloodhound SSC during a land speed record attempt in South Africa next year. (Photo by Dan Dennison/Getty Images)</p>

A Clue About Kids: They Dig Fast Cars

The Bloodhound Supersonic Car, shown here being displayed at the British Prime Minister's Office in London in June 2013, will be driven in a land speed record attempt in South Africa next year. (Photo by Dan Dennison/Getty Images)

Getting kids stoked about manufacturing: It's THE crucial factor that will shape how our industry fares in the U.S. over the next few decades.

Obviously the best way to do this is to push kids' buttons: Find out what lights them up, and then immerse them in those things, whatever they are; and—here's the crux—make sure the kids understand how fundamental manufacturing is to those things' creation.

The recently announced renaissance of the space program will obviously help in this regard. Kids love rockets, space suits, exploring the great beyond, floating in zero gravity. They always have, they always will. That's a given.

Button No. 2

Here's another clue. They dig fast cars. No, check that: They REALLY dig fast cars. The faster the better.

An object lesson in this crossed my desk today from England—Sleaford, Lincolnshire to be exact. There, at a factory that makes resin that's used to make carbon fiber that's used to make—you guessed it—fast cars, schoolkids are getting a look at a new creation called the Bloodhound Supersonic Car, which ... well … take a look at this video:

Now imagine you're a schoolkid standing in a factory looking at THAT. Then try to imagine yourself wanting to do anything with your life except make things just like it.

Try. I dare you.


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