Sony to Enter Car Battery Market

Dec. 3, 2009
Company said they will move quickly in this market

Sony Corp. will tap the rechargeable car battery market amid a growing focus on electric cars and green auto technology, chief executive Howard Stringer said on Dec. 3.

"The energy business is obviously -- given the nature of the world we live in -- going to be a growth area," Stringer said. "We are going to put some of our own money into it and move quickly ... to see if we can find a place that makes sense for us."

Japanese carmakers have invested heavily in developing hybrid, electric and fuel efficient cars that produce lower or no greenhouse gases blamed for global warming. Toyota Motor has set up a business with Panasonic to produce lithium-ion batteries, while Nissan Motor and electronics giant NEC have also jointly set up a battery company.

Sony has booked a net loss of 26.3 billion yen (US$290 million) for the fiscal second quarter through September, hit by weak demand for televisions, cameras and other electronic devices. It forecasts a net loss of 95 billion yen for the year to March.

However, Stringer said sales in the U.S. holiday season had been brisk so far, especially of the PlayStation 3 game console and Blu-ray disks.

Copyright Agence France-Presse, 2009

Popular Sponsored Recommendations

How Manufacturers Can Optimize Operations with Weather Intelligence

Nov. 2, 2023
The bad news? Severe weather has emerged as one of the biggest threats to continuity and safety in manufacturing. The good news? The intelligence solutions that build weather ...

The Ultimate Ecommerce Excellence Checklist

Oct. 2, 2023
Scaling ecommerce operations is no easy task when your business is moving fast. Assess your current ecommerce maturity level and set optimization priorities with this practical...

Navigating Disruption: A Leader’s Guide to Strategy Under Uncertainty

Nov. 1, 2023
AI, sustainability, digital--industrials are facing disruptive forces that are redefining what it takes to win. What got your company where it is today won’t get you where you...

Disruptive EV Technologies Are Driving New Supplier Realities

Sept. 20, 2023
Vehicle electrification is upending the automotive landscape, forcing suppliers to make critical strategic and operational decisions. Understand what that means for you in our...

Voice your opinion!

To join the conversation, and become an exclusive member of IndustryWeek, create an account today!