A seasoned manufacturing executive, Ed Birch’s expertise in organization change is rarely found in the energy management sector. Birch’s corporate turnaround and organizational change initiatives help Strategic Energy Group clients achieve persistent, organizationwide energy savings. Birch has spearheaded SEG’s continuous energy improvement programs for over 200 industrial and commercial organizations in North America. Prior to SEG, Birch served as Chief Operations Officer for Unicep Packaging and Litehouse Salad Dressing, Inc. Through these leadership roles, he implemented lean manufacturing strategies and instituted ISO standards while overseeing daily operations and logistics.