Vijay Govindarajan (VG) is the Coxe Distinguished Professor at Dartmouth College’s Tuck School of Business and faculty partner at the Silicon Valley incubator Mach49. He is a New York Times and Wall Street Journal bestselling author. His latest book is Fusion Strategy. His Harvard Business Review articles “Engineering Reverse Innovations” and “Stop the Innovation Wars” won McKinsey Awards for best article published in HBR. His HBR articles “How GE Is Disrupting Itself” and “The CEO’s Role in Business Model Reinvention” are HBR all-time top-50 bestsellers.