IndustryWeek Suggested Reading List

1. The EVP

These books delve into topics related to workforce management and the employee value proposition.

The 2020 Workplace: How Innovative Companies Attract, Develop, and Keep Tomorrow's Employees Today

By Jeanne Meister and Karie Willyerd
304 pages

"The 2020 Workplace" assays the changing nature of the workforce, analyzing trends such as shifting demographics, the knowledge economy, globalization, the digital workplace, mobile technology, connectivity and social learning to prepare manufacturing execs to manage the workforce of tomorrow.

Brand for Talent: Eight Essentials to Make Your Talent as Famous as Your Brand

By Mark Schumann and Libby Sartain
272 pages

Branding is an essential part of any business's strategy to secure talent. This book introduces a new business marketing tool: the talent brand. The authors provide examples from some of the world's leading companies and explain how to use this tool to attract workers to join, stay and engage.



2. Bolstering American Manufacturing

Two recent books analyze U.S. trade policy, offshoring, and the prospect of bringing more manufacturing jobs back to the U.S.

Can American Manufacturing Be Saved?

By Michele Nash-Hoff
462 pages

This book analyzes the impacts of U.S. trade policy and manufacturing companies' offshoring of American jobs. It details steps manufacturers and other organizations are taking to bolster U.S. manufacturing and suggests ways individuals can contribute, from the perspective of business owners, employees, consumers and voters.


Optimism for a Changing America

By Ronald Robertson
Outskirts Press
176 pages

Notwithstanding the sobering fact that millions of jobs left America's shores last decade, evidence provided here suggests that the United States retains numerous competitive advantages and that its manufacturing and service sectors will continue to grow and maintain a global leadership position.