Pepsi Definitely Won The Spending Race -- But What Else?

    Aug. 4, 2009
    Courtesy of what the Consumerist is calling a "mystery genius", here is a handy comparison of the evolution of two logos from two of the most iconic brands in advertising history.http://cache.gawker.com/assets/images/31/2009/07/504x_pepsivscoke.jpg And ...

    Courtesy of what the Consumerist is calling a "mystery genius", here is a handy comparison of the evolution of two logos from two of the most iconic brands in advertising history.

    http://cache.gawker.com/assets/images/31/2009/07/504x_pepsivscoke.jpg

    And of course, a commenter catches the fact that Coca-Cola has also gone through an logo evolution of sorts, albeit a subtler one.
    http://photos1.blogger.com/blogger/3141/1836/320/Logo001.0.jpg

    And speaking of costly (but not necessarily revenue-enhancing) redesigns, who can forget this infamous "modification":
    http://wpcontent.answers.com/wikipedia/commons/thumb/9/98/NewCokeCan1985.jpg/220px-NewCokeCan1985.jpg

    About the Author

    Brad Kenney Blog | Chief Marketing Officer

    Brad Kenney is the former Technology Editor of IndustryWeek and now serves as director of the mobile/social platforms practice at R/GA, a global marketing/advertising firm in New York City.

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