Chrysler Drops F-Bomb On Twitter, Gains Followers

March 11, 2011

Auto blog Jalopnik reports that the official Chrysler twitter account featured a post recently with some decidedly off-color language concerning the quality and skill of Detroit-area drivers. (Wow, I danced around that one.)

You can see a screenshot of the offensive tweet here (warning: mild NSFW language).

Ironically, Chrysler's follower number has gone up nearly 20% since the mishap happened. In this increasingly profane advertising environment where shock value sells, I'd expect to see more "mistakes" of this kind. In fact, I wouldn't be surprised if the guy who got fired for it finds a new job pretty quickly. Maybe as an intern for Charlie Sheen?

Related posts:

BP Gets Brandjacked
Exxon Mobil Gets Brandjacked
The Ayatollah Gets Brandjacked

About the Author

Brad Kenney Blog

Chief Marketing Officer

Brad Kenney is the former Technology Editor of IndustryWeek and now serves as director of the mobile/social platforms practice at R/GA, a global marketing/advertising firm in New York City.