General Motors
The Cadillac Lyriq, which is expected to come to market early next year

GM CEO Says Company Can Catch Tesla in EV Sales by '25

Oct. 27, 2021
The auto giant’s CFO told analysts big investments are being made more efficiently.

General Motors Corp. Chair and CEO Mary Barra on Oct. 27 stuck out her neck and said the Detroit-based auto giant can close its gap to electric-vehicle market leader Tesla in the next four years.

“Absolutely,” Barra told CNBC’s Phil LeBeau when asked about GM’s recently voiced aspirations to be the EV market leader. “When people get into these vehicles, they are just wowed. We will be rolling them out and we’re just going to keep working until we have No. 1 market share in EVs.”

Barra made her comments on the heels of GM’s third-quarter earnings report, which showed drops in sales and profits from the same period a year ago. She and CFO Paul Jacobson said the semiconductor shortage and rising commodity and logistics hurt sales during the three months ended Sept. 30 but added that they now expect GM’s adjusted earnings per share and cash flows from auto operations to finish this year higher than their previous forecasts.

Catching Tesla will be a very big ask, even over a multiyear span: The company founded by Elon Musk produced 238,000 vehicles during the third quarter and controls about 60% of the EV market versus GM’s 9%. But Barra and her team are planning for big growth in their portfolio: GM will soon begin to deliver an electric Hummer model and expects to launch the Cadillac Lyriq early next year. On the heels of that will come, among others, a Chevrolet Silverado and a GMC model.

The big goals: Have a range of more than 30 EVs at various price points by 2025 and have EVs account for at least 40% of GM’s forecasted revenues of roughly $300 billion by 2030. As sales rise, Barra told analysts and investors on a conference call Oct. 27, the EV business’ margins will grow in large part because of its Ultium battery and charging platform and more rapid product development.

Jacobson told analysts GM’s investments in those initiatives and other capex projects will be between $9 billion and $10 billion in 2022 even though they fell to $1.8 billion in the third quarter. Two factors in that drop, he added, were “innovative work” by the GM team as well as the timing of certain invoices.

“Everything is progressing on schedule and on target,” Jacobson said. “The efficiency of the investment […] has gotten better.”

Looking ahead to 2022 and the expected ramping up of production that an easing of the chip shortage should bring, Jacobson said GM wants to build its dealers’ vehicle inventory, which ended September at 129,000 versus 492,000 a year earlier. (In past years, GM’s inventories regularly stood at 800,000.) Jacobson said the company wants to grow inventories next year and make sure dealers don’t have empty lots. But he added that, given strong demand from buyers, “opportunities to build inventory will be somewhat limited.”

GM shares (Ticker: GM) were down more than 5% in midday trading Oct. 27. Over the past six months, they have fallen about 8%.

About the Author

Geert De Lombaerde | Senior Editor

A native of Belgium, Geert De Lombaerde has been in business journalism since the mid-1990s and writes about public companies, markets and economic trends for Endeavor Business Media publications, focusing on IndustryWeek, FleetOwner, Oil & Gas JournalT&D World and Healthcare Innovation. He also curates the twice-monthly Market Moves Strategy newsletter that showcases Endeavor stories on strategy, leadership and investment and contributes to other Market Moves newsletters.

With a degree in journalism from the University of Missouri, he began his reporting career at the Business Courier in Cincinnati in 1997, initially covering retail and the courts before shifting to banking, insurance and investing. He later was managing editor and editor of the Nashville Business Journal before being named editor of the Nashville Post in early 2008. He led a team that helped grow the Post's online traffic more than fivefold before joining Endeavor in September 2021.

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