Industryweek 2242 14392autodesk

Virtual Vision

June 11, 2007
Digital prototyping promises increased efficiency, reduced costs.

The Mercedes Car Group claimed an industry first earlier this year when it introduced its 2008 C-Class as "the world's first series-production vehicle" conceived and fully developed as a digital prototype. The technology allowed the car maker to perform a wealth of analyses on the Mercedes-Benz C-Class well before any physical prototypes were constructed.

Indeed, the ability to not only visualize product development in 3-D but also to simulate how that product would perform in the physical world are among the benefits assigned to digital prototyping. Research from consulting firm Aberdeen Group, in fact, shows that the use of digital prototypes results in fewer physical prototypes for top-performing companies, which both reduces their product development costs and speeds up how quickly products get to market.

The efficiencies associated with digital prototyping are not lost on Gulf Stream Coach Inc., a privately held manufacturer of recreational vehicles. With more than 10 years of lean manufacturing management under its belt, Gulf Stream Coach is all about removing waste, gaining efficiency and reacting quickly to changing market conditions. It also means that continuously working to improve its processes is a given.

Gulf Stream Coach saw in digital prototyping the opportunity to reduce "information cycle times," according to Mark Smith, the company's chief information officer. Information cycle time is the time it takes to share and refine information between all parties involved in the production development process, including engineers, management and outside partners. "We move quickly; it's one of the things we are noted for," Smith says. "Yet our information cycle times were much longer than production cycle times."

Already a longtime user of Autodesk Inc.'s 2-D solutions, Gulf Stream Coach recently purchased the software company's 3-D Inventor software to help streamline the information cycle time, as well as to reduce the need for physical prototypes. Additionally, the purchase allows the company to retain access to its legacy database of 2-D prints.

Mike Potis, head of Gulf Stream Coach's product development group, expects digital prototyping to improve communication between all parties. "The mind is not always able to convert a 2-D drawing to a 3-D world," he says. "A 2-D environment is more open to interpretation."

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