Ocean Spray Is RFID Ready

In order to comply with Wal-Mart RFID requirements, Ocean Spray is using an automated RFID labeling system, supplied by RedPrairie Corp., in its Sulphur Springs, Texas facility.

Ocean Spray, a leading producer of canned and bottled juices and juice drinks, utilizes the system in a post manufacturing set-up, tagging cases of juice products.

"We selected RedPrairie based on the organization's service offering and their strength in the consumer packaged goods market. We could have selected a standalone RFID vendor, but chose RedPrairie on what may be a long term strategy of integrating RFID with a best-of-breed warehouse management system," said Ed Mahoney, Ocean Spray project manager.

Ocean Spray is using its Texas facility for an initial RFID program and will study read-rate percentages, tag application speeds, implementation time and how the system works in a production line. This data will be used to improve production as well as determine the effectiveness of promotional campaigns.

RedPrairie Corp.

Interested in information related to this topic? Subscribe to our weekly RFID eNewsletter.
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.