Don't Ignore the Naysayers

April 26, 2010
Almost all organizations have at least one of these people: when they walk into a meeting, everyone else pulls back and waits for the fireworks to start. The tension is palpable: how loud will they get? what complaint will it be? who will they go after ...

Almost all organizations have at least one of these people: when they walk into a meeting, everyone else pulls back and waits for the fireworks to start.

The tension is palpable: how loud will they get? what complaint will it be? who will they go after this time?

In the office, we tiptoe around these kind of folks. We plan about how to position ideas and proposals so as to minimize their impact. We seek to isolate them. And tune em out.

It seems right to stay away from someone we think is negative, confrontational, full of doom and gloom - or even worse. Our time on the planet is short, why should we waste it on people who are not upbeat and positive?

For decision makers, this can be dangerous.

There is no perfection in this world. No innovation, strategy, or tactic is flawless.

Alfred P. Sloan, when he was running General Motors, knew that if he ever received unanimous support from his team for a particular project, something was wrong. He would intentionally park the file folder on his credenza until it had gathered a sufficient amount of dust. He kept the project there long enough until someone could discover a mistake.

Naysayers, negative nabobs, or whatever else they are labeled can be valuable assets for a manager. They can provide the "out of the box" or "new set of eyes" we purport to need.

This doesn't mean we have to go out for dinner with these folks. Or, invite them to our home.

But the next time they start, we might be better off to look past the histrionics and listen to what they are really saying.

About the Author

Andrew R. Thomas Blog | Associate Professor of Marketing and International Business

Andrew R. Thomas, Ph.D., is associate professor of marketing and international business at the University of Akron; and, a member of the core faculty at the International School of Management in Paris, France.

He is a bestselling business author/editor, whose 23 books include, most recently, American Shale Energy and the Global Economy: Business and Geopolitical Implications of the Fracking Revolution, The Customer Trap: How to Avoid the Biggest Mistake in Business, Global Supply Chain Security, The Final Journey of the Saturn V, and Soft Landing: Airline Industry Strategy, Service and Safety.

His book The Distribution Trap was awarded the Berry-American Marketing Association Prize for the Best Marketing Book of 2010. Another work, Direct Marketing in Action, was a finalist for the same award in 2008.

Andrew is founding editor-in-chief of the Journal of Transportation Security and a regularly featured analyst for media outlets around the world.

He has traveled to and conducted business in 120 countries on all seven continents.

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